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Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie
The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:
If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.
Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.
The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.
Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.
Joe Manganiello's take on the iconic DC villain Deathstroke - aka Slade Wilson - is given a first official look by the actor himself after his Justice League cameo. Type to Search TV
Joe Mangienello Teases More Deathstroke News - YouTube
Deadpool with Ryan Reynolds became the highest-grossing R-rated film of all time and was one of Fox's highest-grossing films of all time. 'Deadpool' Box Office Profits 2016: A Great Marvel Of
Deadpool 2 - Wikipedia
Is this for real? Gunn made out like a bandit on this whole ordeal. Not only did he get to stay on with GotG3, but he scored Suicide Squad 2 as well. Hopefully the people who chose to hate him will just take a deep breath and relax.
Your Search For The Best Information About Photography Is
Disney has released a charming, emotional new trailer for Christopher Robin that's got the internet buzzing. It will hit you right in your nostalgia-loving heart and have you more excited for a Winnie the Pooh movie than you ever thought you would be.
Christopher Robin Trailer: Winnie the Pooh and the Crew Are
Perhaps the biggest takeaway from all of that is when Jeff Goldblum says he has "a scene" in Jurassic World 2. It's been made clear for some time that Ian Malcolm isn't going to have a large role
Jeff Goldblum Would Be Interested In Returning for Jurassic
"Soooo happy Natalie Portman was at the Avengers: Endgame premiere," added another. "We haven't seen her in so long. Marvel really did her dirty. Wonder if she's gonna appear in the movie. Probably not, but I wish she would." While everyone was surprised, some fans were not exactly excited by the implications of Portman being at the
Natalie Portman Seems Open to Another Marvel Movie | CBR
With King properties hotter than ever in the wake of IT, Paramount will next remake Pet Sematary with Jason Clarke in the lead role. As reported by EW , Oscar-nominee John Lithgow has joined the cast in the role of Jud Crandall, the kindly old neighbor who befriends the Creed family and ultimately shares in their tragic fate.
Pet Sematary Remake Casts Its Kids, Synopsis Revealed
2/14/16 'Deadpool' Smashes Box Office Records On Way to $260 Million Worldwide Opening 2/11/16 Record Breaker: A Look at the Box Office Records 'Deadpool' Has Already Broken
Deadpool 2 Tests the Waters With New Movie Poster | CBR
Mix - Post Malone - Better Now YouTube 50+ videos Play all La Mezcla YouTube Post Malone - rockstar ft. 21 Savage (Official Audio) - Duration: 3:38.
Nightcore - Unbreakable (Lyrics) - YouTube
That Time Paul Rudd Asked People To Punch Him In The Ant-Man Suit To Scratch An Itch Movies April 17, 2019 No Comments Having an itch you can't scratch is one of the great struggles of our species.
That Time Paul Rudd Asked People To Punch Him In The Ant-Man
TLTR; Potentially solvable, but … A lot of the details required to make the connections for the riddles and solutions., rely on information that isn't readily available to the reader since it requires a lot of knowledge about the life of a fictiti
Ready Player One: Halliday's Easter Egg & Ending Explained
It's not even clear whether or not A Quiet Place 2 will focus on the story of the Abbott family, so Emily Blunt could also be a doubt. However, in an interview with Collider, producer Andrew Form alleviated some of our fears. "Oh [Krasinski is] definitely involved. We're lucky on this one.
'A Quiet Place 2' Update: John Krasinski Will Be Involved
collider.com/a-quiet-place-2-john-krasinski/
'A Quiet Place' producer Andrew Form reveals that John Krasinski will be involved in 'A Quiet Place 2', and that the studio isn't rushing the sequel so they're taking their time to find the right
A Quiet Place 2 Won't Be Rushed, John Krasinski Will Return
Avengers-Endgame writers Stephen McFeely and Christopher Markus discuss how they decided which Marvel mainstays would live and which ones would die in the latest MCU movie.
'Avengers: Endgame' writers admit time-travel plot was so
The Marketing for Solo and Rogue One. Rogue One was the most anticipated movie of 2016, in large part because it was riding the crest of Disney's reinvigorated Star Wars brand. The franchise was fresh and new, and the idea of a Star Wars spinoff was unheard of.
Ethics & Compliance Lessons in Rogue One: A Star Wars Story
complianceandethics.org/ethics-compliance-lessons-rogue-one-star-wars-story-spoilers/
I recently saw Rogue One: A Star Wars Story in the theater. It is a perfect movie to use in teaching ethics and compliance lessons. (WARNING, the lessons below contain SPOILERS from the movie!). Lesson One: Speak Up when you make a mistake. One of the themes in Rogue One concerns how an individual should handle a mistake. Research scientist
'Solo' shows that even 'Star Wars' can flop: 5 lessons learned
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